Why should you concentrate more on design issue?

Your website represents the face of your company so it should represent your strength, values and brand in first look. The benefits of a rightly designed website may include:-

Develops capability to put a tough competition to other competitors

Fast opening of website even on dial up connections

Facilitate communication with your customers.

Which features are considered in evaluating the credibility of a website?

The features that are given consideration in evaluating the credibility of websites are: - Design look, Information structure, writing tone, company motive, name recognition and reputation, information accuracy and clarity, advertising, site functionality and customer service etc.

Some of the common comments that web users make on seeing a website first time are quality look, pleasing graphics, subdued color scheme, the color difference like soothing green with jarring purple. Evaluators rate the design feature to be approximately 46% important. The websites which require more concentration in design feature are finance, entertainment, search engines, travel, sports, e-commerce and the websites where the design feature is given less importance than other elements like site functionality and customer service etc. are health, news, non profit etc.

Why the design look is so prominent?

When credibility of a website is evaluated the feature that is most often pointed by the users is design look of the site. This is because the design look is the very first feature which could catch web user’s attraction. Almost half of comments web users include the issue of design look of site. Looking good is often believed to be good and more credible. The elements which received comments from users in design features are layout, visual design, color scheme, white space, images, typography etc.

To deal with all the above mentioned elements and make a website look more professional by enhancing design feature of website is an art which can be mastered by learning the course from a good and reputed institute. The art of designing website can also be learned by experience.