Do you have your phone number listed on your website? I’m talking about an actual phone number where people can contact you with questions and concerns they may have concerning your product. It’s a fact that you will lose business from your website because you cannot be contacted by a telephone.

Just imagine for one second that you are the customer. You see something that catches your eye on the website; you read a couple paragraphs about the product and bam! Now you’re all jazzed up and ready to make a purchase right now. You’ve got your credit card in your hand but you have a quick question that needs answering. So you start scanning for a phone number only to find out the only thing they have listed is an email address, which was almost impossible to find.

You don’t feel like writing an email and waiting several days for a response. Plus you start to question whether this is a legitimate business or not. Now you’re frustrated and irritated because your excitement and experience has been ruined. You leave the website without making a purchase. Or better yet, find that same product somewhere else.

Now think if this happened to someone on your website, your business, your bread and butter. How much money did you just lose? How often does this happen? Your advertising campaign just went down the drain because of a simple number. Why is this?

The logic is simple: By not listing your phone number you automatically send a red flag to your customer saying that your trying to hide something. Even if you’re not, it will definitely appear this way to them. There are certain things that will trigger a customers natural defenses and this is definitely one of them. There are more but this is the simplest to correct.

The customer will think that you are trying to take their money and run. Yes, a scam artist. I know it sounds harsh and you may think to yourself, but I’m a genuine businessperson. Just look at my credentials and beautiful website blah blah blah. If you are, then list a phone number so they can hear a real person with a real soul. Someone to put a voice to the words that they are reading on your page. It may seem small but the affects are huge.

Hey, the good news in all this is that most people will not even call you. They just want to see that you are there if they need you. Sure, you’ll get some calls here and there but nowhere near what you think. Just listing your number on your site will instantly boost your credibility and put them more at ease. Why? Because you just earned their trust and now they are more likely to purchase something from you. It’s that simple.

I know you think for some reason by listing your personal phone number and/or some physical address on your website that some weirdo will know where you are and come get you like the boogey man. I think everyone with this thinking pattern just needs to relax a bit. Or chill, as my daughter would say.

In fact I personally know someone who has been in the online business for years and has had much success with this technique. Can you believe he’s a millionaire and still taking personal calls! And no weirdo has ever tried to hunt him down.

So if you’re not getting the response that you would like to have with your online efforts, try listing a phone number on your site. And see what happens.

You have just read one of the many articles written by Chaz Tiogangco. You can contact him and find out more about what he does for a living at: http://www.ExpectPayment.com

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