Author: Sean Mize Added: December 17, 2006
, it varies dramatically depending on your purpose, but for ours and this project, you are simply going to start with a simple series of about 3-4 messages in your auto responder sequence.
These emails are not designed to sell, but rather to allow your customer to get to know you. Remember, you are simply building a relationship with like-minded folks online, building an opportunity to begin to recommend your products or affiliate products on down the road.
Your first email should simply thank the subscriber for joining your list, indicating that you strive to maintain a quality mailing and will do your best to only send helpful information. If you have offered a free ebook or other product to first-time subscribers, you can include a link to that ebook in this email. Your second, third and fourth emails should be spaced about 4-6 days apart, and should simply be useful information for your subscribers.
When you first begin building your list, your goal is NOT to sell anyone anything, simply to build a relationship and build yourself up as an expert in their eyes. You see, no matter how much you know about your niche market, until they get to know you and see that you understand their field better than they do, they do not perceive you as an expert. An email sequence like this helps you do just that.
Once you have mailed 3-5 emails, you can begin alternating between sending recommendation letters and informative letters. Notice that I say recommendation letters, not sales letters. You see, your goal when sending emails is to get your subscribers to click on the sales page link in the email, not to sell them. The sales page should do the selling, not your email.
I recommend that you join at least 10 mailing lists yourself and read all the emails. Study them. What do you like about them? Which emails inspire you to click through to the links within and buy something? What characteristics of emails make you want to unsubscribe? Your subscribers will have much of the same response to emails as you do—if you like something you see in an email campaign, imitate it. Note I say imitate. Don’t copy---but imitate. If you see something you don’t like, something that inspires you to unsubscribe, decide you will never do that in your campaign. Your subscribers will appreciate it, and they will reward you with purchases from you and your affiliate products.
This has been an excerpt from my flagstaff manual, the List Building Manifesto.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
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Sean Mize is a full time internet marketer who has created over 370 articles in print and 8 published ebooks.
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