Author: Christopher Raine Added: December 17, 2006
If you've been looking at various opportunities to make money online, no doubt you will either have come across or will have been swamped with offers for one Resale package after another. So are these any good? Well the answer is that some will be and some unfortunately will have been around the block a few times.
So you'll be asking yourself "how do you choose?" and "what makes a good Resale product?"
We'll come back to this in a moment, to put the market in perspective at the time of writing this article I searched google for the term "Resale Rights". This resulted in a total of 811,000 results, hence proving the magnitude of the task!
So before we return to the initial questions, let's just consider what Resale Rights products can be used for. In reality with a little bit of work they may well be a front end product, they can be combined with other products and packaged. Apart from this they can be used to build lists by offering them as a free offer and of course they could be utilised for back end sales, possibly through a OTO (One Time Offer)
Moving back to our initial dilemma there are a number of points that must be considered before we choose to purchase Resale Rights products.
1) How old is the product? Remember the world of Internet marketing and online business is continually on the move with new ideas and innovations. So lets say anything over a year as a guide should be discarded, it could well be outdated.
2) How competitive is the market place for the product, most buyers of resale rights try and sell as is, therefore you should be able to search and get a pretty good idea of the competition out there for the same product. We all know that there are millions of potential buyers searching at any one time, but too much competition on the same information product devalues it's perceived value. So take this into account!
3) Are there any restrictions upon the amount of packages available? This point leads on from the one above, smaller amounts in conjunction with all other factors would suggest that competition should be less.
4) So what else could influence the above two points, well the one that springs to mind is the rights conveyed to that product. For instance Master Resale rights on a product could lead to market saturation over a period by offering the buyer the same rights purchased by yourself. If you wish to market the product from your own site, as part of an offer etc you will wish to ensure that it is restricted from ebay and other auction sites. The reason for this is that it can devalue the perceived value of the product. Also once a product is on ebay it will not be long before the market is swamped by many more sellers of the same product.
5) The price of the product. The term you get what you pay for springs to mind. With all things in life you generally find the better quality product selling at an higher price, at the same point these products are sold with a restriction on the amount of sales which can be made. Hence they offer a degree of protection against market saturation, often they will come with source rights providing an opportunity of creating your own product.
6) Do they provide sales and graphics within the purchase? To be honest most good quality products will provide a sales page with the graphics, thank you page and on occasions promotional material to use alongside the product.
This obviously can save a great deal of time and money. So be certain on what you get for your money, don't settle for second best.
7) Does the information contained in the product provide good useful advice or a solution to a prospective buyers problems, if the answer is yes you could be on to a winner.
I hope that this provides a useful summary on what I consider to be some of the major factors involved when making a decision on buying Resale Rights products. Like anything if you choose well and implement correctly it can lead you to great success.
Chris Raine is the owner of Internet-marketing-4u.com it provides you with a Free education on how to make money online, including Resale Rights products and all others aspects of building an online business. If you want to know more you can get free access to the resources at: http://www.internet-marketing-4u.com
|
