What Makes Web Press Releases Different from Traditional Ones?
The Who, What, When, Where, Why and How of your news story. Include a quote or two from a relevant source (qualified expert, product user or other) that "gives the story legs," so to speak. Resist the temptation to use your press release as a selling too
Press Release Photos - Advice For The Novice
Many times, editors have to reject press releases because the accompanying photos, so essential to the story, cannot be used. If you are working on a tight budget, here are some tips to increase your chances of getting your press release photos into prin
Smart Media Communications; Part 3 - How To Write A Press Release And More
Creating an effective press release is very similar to creating a good classified ad and it has very similar goals. Your press release serves one primary function and that is to get noticed and read. The media is inundated with press releases every day
The Press Release – Medium or Message?
At the time he coined the phrase in the 1960s, “The Medium is the Message,” the late Marshall McLuhan was exploring the electronic media's effect on popular culture. He particularly focused on American advertising’s chilling manipulation of the innocent c
Why On Earth Would You Need Online Public Relations
Useless to repeat over and over again stories about the magical powers of the Internet, how this might be the magic wand that transforms a little firm into a Global player. If a business owner is not aware of that fact, he or she should probably find a be
Creative Ideas for Small and Medium Business Public Relations
Many Small and Medium businesses (SMB's) struggle for a piece of the action in very competitive markets. They find it difficult to spend great amounts of money on advertising, yet fear being left behind if they don't. Public Relations can be a cheap or ev
The Real Value in Getting Seen, Heard and Celebrated in Your Own Backyard...and Beyond
I’ve been giving a lot of thought to why business owners want publicity in the first place. It occurred to me that business owners don’t want publicity at all. What they want is to be seen, heard, and celebrated in their own backyards. When you earn recog
Get Publicity Now!
With a well-written press release, you can have the local and national press calling to find out more about your business, tell their readership about your products and services, and introduce you to new customers.
15 Reasons Why You Need to be Creating Press Right Now
Lack of recognition is costly. Without recognition, your clients and customers will not know what you offer, or any of your accomplishments. Recognition includes your people, projects, services and products. Without recognition, your firm cannot be positi
29 Things You Need to Know about News Releases
Once is not enough—in more ways than one. Name recognition is almost never built by a single document, no matter how exciting or noteworthy the topic; it must be regular and ongoing. Choose a frequency you can live with—once or twice a month is ideal.
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