10 Ways To Work Through A Business Slowdown
Market more concertedly. Statistics suggest that new businesses spend (or should spend) about 40-60% of time in marketing and related activities. If you are experiencing a business slowdown, it's always a good time to create and launch another marketing i
5 Ways to Generate Leads with Your Web Site
Offer a free article, tutorial or guide as bait to motivate people to give you their email address so you can market to them again and again. Offer prospects something they want, and place your sign-up form prominently at the top of your home page and in
A New Type Of Approach For A New Type Of Customer
The traditional customer call once seemed indispensable to the selling process; the time and expense involved were just a basic cost of doing business. In recent years, however, the business community has come to regard the sales call as an expenditure fo
Aikido and The Art of Cold Calling
This pushback is the resistance or energy that Unlock The Game
teaches you to diffuse. Then both of you can quickly “get on the
same page” and open a natural dialogue that will let you
determine whether it makes sense for you to work together.
B-to-B direct mail: Don’t get lost in the details
A client of mine recently told me she was concerned by the high percentage of undeliverables from a business mailing list she rented. She was seriously considering not using the list again because of it. However, when I reviewed the overall results of pre
Changing Your Position When There's Competition
Your market position is the place you occupy in the mind of your prospective clients. It's how they think of you as compared to your competitors. Adjectives like established or cutting-edge; high-quality or inexpensive; convenient or full-service are all
Five Marketing Nightmares and How to Prevent Them
You might be trying to cut corners by doing your data management in-house, but if you don't have database pros on staff, it's best to seek professional help! A list that has unlikely prospects or out-of-date addresses is a waste of time and money, and you
From Cowardly to Courageous – How to Succeed at Cold Calling
It is the same for cold calling. You have to put yourself in the buyer's shoes.
In your mind, trade places with your prospect. Ask yourself, "What would make
me say, yes?" And also ask yourself, "What would make me say, no?"
You have to appreciate t
HOT Sales Tip For Business Growth: Remember To 'Ask For The Sale'
Get commitment at the end of your sales presentations, and you’ll make heaps more happy customers and in the process get heaps of business growth.
How to Avoid the Marketing Blues with Your Offers
My target market, want to attract more clients, want ideas to help them. A 15 page marketing guide is something that tens of thousands of people have found to be irresistible. Each week this simple offer pulls in hundreds of new prospects. You too can com
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