Customers will always appreciate a follow-up call, which won't take up much of your time. Try following up with the client within a business day to thank them for their order and tell them when they should be expecting their product. It is also a good idea to prepare what you are going to say, whether it be with a live person or a voicemail. You or your assistant should do these calls. You will quickly see that your product and name will be remembered by clients.

Another tried and true idea is the stick letter. The stick letter will be sent to the client at one stage or another, for example, along with the product, in an e-mail, fax, or even just sending them to a website. You want to keep your company and product in the mind of the client; not forgotten. Often times, clients purchase out of a whim or impulse which often result in refunds. The stick letter is the opportunity to convince the client that they made the best investment and that the product will be everything that they expected. In addition, you need to take an extra step and make an exciting offer to your client. This extra step will make the difference between the mediocre seller and a professional high income seller. Because your clients trust you and know that there is a live human being behind their transactions, they will even refer their friend to your business.

A special exciting offer can be anything creative, such as a gift certificate. Yes, it does take some of your time. It could be a gift certificate to another product you have. It could be a gift certificate to a consultation, a percentage, or smaller version of your service. I charge $600 per hour for my consultations. So I will offer somebody a gift certificate towards that - 20 minutes or half an hour is a $300 value gift certificate! Make sure there is a method by which the client can claim their gift certificate. The thing is, they've got this printed gift certificate in the box with the rest of their product, and they think, "Wow! This is a huge value. I didn't even know this was coming." A lot of times, they're not going to take the necessary action , but they still have that perceived value. These unexpected gifts will impress a client, even though they may not take the offer. Statistically, clients will not claim their gift certificate, but because you've added value to your entire product, your client will feel that your company is striving to give them the best offer and will convert to being your lifelong client.

When you do get refunds, we're going to address a recycle strategy to recycle your refunds. Refunds are a great opportunity to connect with the client and offer them a different product at a discounted price. Obviously you want to refund them in a timely manner. It is preferable to refund them by check because you are then able to send them a letter that may notify them of a special sale for a different product or even and affiliate's product, if you are doing affiliate sales. That sales letter is for either another product that you offer that they may be interested in since they weren't interested in the first one. Or something that's selling an affiliate's product if you have affiliate marketing going on and there's some sort of product that's similar but different that may be for the target market. You could even give them incentive to fill out a questionnaire online. You can also have the refundee go to a questionnaire online where they can answer why they were unsatisfied, but you can also expose them to ads with your product or affiliate products. The questionnaire itself can be peppered with ads for your or affiliate products that they may become interested in. So that's the strategy for this week. It's all about taking care of your clients - going that additional mile and giving them a little bit of value to keep them on board with you.