Writing and Promoting Articles to Generate Backlinks for Search Engine Optimization

One of the widely popular uses of article marketing is that of creating multiple backlinks which the search engines can use to estimate the popularity of a website. The theory is this: if one website has more webpages from other websites linking in to it than another website, it must have a greater ‘popularity’ than the other websites. Some search engine formulas are purported to use this concept as one of their main ranking criteria, so a popular form of search engine optimization and promotion is that of creating backlinks. Obviously those backlinks can be created through a number of methods, including website submission to web directories, link exchanges, link purchases, and simply asking webmasters to link to one’s website.

However, writing articles, including a link to your website, and submitting that website to multiple article directories can create a massive number of backlinks that are relatively inexpensive (only your time if you do all the work yourself) and do not involve swapping links or otherwise personally asking for favors or reciprocity.

Writing and Promoting Articles to Create Direct Traffic to Website or Squeeze Page

Traffic generation is one of the key foundational activities in building and maintaining a strong internet business. Without adequate, quality traffic, you simply cannot succeed online. There is no other way around it.

There are four main methods by which article writing creates phenomenally awesome traffic:

1) When the articles are posted on article directory web sites and are read by members of the web sites or by surfers that happen on the web sites.

2) When the articles are picked up by other web sites who need content for their web sites, and choose to use your articles for their content.

3) When ezine publishers choose to use your articles in the publication of their ezine, again, because they need the content.

4) When the search engines notice the high volume of back links to your own web site when you submit high volumes of articles to multiple article directories.

All four of those methods create some of the very highest forms of traffic in terms of quality.

You see, visitors who come to your web site as a result of any of the four above-mentioned reasons, are already prequalified as to having an interest in the topic, liking your personal style of writing, and having a desire to know more about your particular business, offerings, or products.

This means that they are a far stronger form of traffic than classified ads, where the visitor only takes a few seconds, if that to make a decision to visit your web page, or pay-per-click advertising, which has a similar scenario to classified advertising, or any form of purchased traffic such as expired domain or exit traffic, pop-ups, pop-unders, etc., or any other form of purchased email traffic such as safelists, coregistration traffic, etc.

The four forms of traffic that articles generate, when strategically written and submitted, are the best forms of traffic that you could buy, if you buy them. And if you learn the strategies of article writing and submission, you can receive that type of traffic with only the cost of your time.