If you are a copywriter who wants to start attracting dozens -- even hundreds -- of new leads and clients, then this article will show you how.

This may sound over simplified (or complicated, depending on your work ethic) but the key to attracting copywriting clients is to simply write a book on the subject.

In fact, Joe Vitale in his book "The 7 Lost Secrets Of Success" told the story of how Bruce Barton (one of the founders of the famous ad agency BBDO) once wrote a book about advertising and business. And how, after the book was published, their ad agency was flooded with new business almost overnight.

People "all the sudden" wanted to hire Bruce Barton -- the guy who wrote the book they had just read -- to do their ads. And BBDO made a lot of money, and got some extremely big accounts as a result.

Now, I'm not saying you will have the same success as Bruce Barton.

But having a book out there that demonstrates your knowledge and skills will do more for your credibility and perceived value as a copywriter than any amount of portfolios, testimonials or bragging will ever do.

And realize that writing a book doesn't have to be a hard, drawn out process.

You can do the same thing, get the same effect, by having someone interview you about the subject, putting the interview on CD and having the transcripts typed up into a "book."

The key is to give good information in a format people can easily access it in.

You do that, and you get it in enough people's hands, and you will start to find people coming from all over wanting to hire you, and only you.