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World Class Copywriter Reveals How To Write Killer Headlines Without Struggle
Back in 2004 I was able to get an interview with world class copywriter Brian Keith Voiles and pick his brain about some of the things he does to write his record-shattering ads and sales letters. Without a doubt, the most practical secret he shared with
Keep Your Copywriting Profits High And Your Workload Low
It's no mystery that one day - no matter how brilliant and potent they are, and no matter how much money they pull in now - your control ad will fail. And while there isn't much you can do about this cycle, there are some things you can do to maybe take t
Freelance Writers Create Success with High Tech Clients
Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.
Case Studies Deliver High-Value Stories of Customer Success
Customer case studies are powerful promotional tools for a high-tech product or service. You can produce high-value case studies by following essential strategies for recruiting candidates and handling the approval process
High-Tech Marketing: What Technology Buyers Really Want to Know
"Just tell me what to buy!" is the exasperated lament of technology customers who are overwhelmed by jargon-dense, information-poor marketing materials. Whether in a direct mail piece, brochure, Web content, or email, your copy will have a greater impact
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The Advantages of Using a Professional Copywriter.
There are some website owners and web designers that think hiring a professional copywriter is an unnecessary expense and then attempt to write the copy themselves. Whilst there are the odd few that manage to do this with some degree of success, the remai
The 12 Step Internet Copywriting Formula
How would you like to turn your web site into an unstoppable sales machine?
Of course you would. So listen up. In this article I'm going to share with you my famous internet copywriting formula, more commonly referred to as simply THE FORMULA.
Top 10 Website Copywriting Secrets
Successful website copywriting is very different than traditional copywriting.
Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them,
Six Tips For Fast Web Copy Success
Does your web copy have what it takes to make a FANTASTIC first impression?
Good first impressions are vital in life. That’s TWICE as true for any virtual business! Make no mistake—your marketing and sales efforts are the first impression your business
Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 3)
This article is part 3 in a series entitled Unleash the Awesome Power of Testimonials. In part one, we discussed how testimonials can create credibility and trust, they are evidence you use to bolster your claims regarding your product or service.
Freelance Copywriting - Marketing Yourself and Your Website: Part 2
In so many ways, the freelance copywriter’s time has come – thanks largely to the ascendancy of the Internet. For long enough, copywriting was regarded as rather quaint in the so-called ‘visual age’ where everyone watches TV and is exposed continually to
Nonprofit Copywriting – Expert Tips
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications.
Write on Target: Copywriting Strategies that Get Results
When you are selling a product or service you can’t just say, ’my product is great!’ and expect people to buy it. You need to find ways of persuading potential customers to act. And persuasion is the language of copywriters...
How To Write Sales Copy Fast--Even If You're Not A Writer!
The fact is, the best sales copy is written just like you speak. You do NOT want to sound like you've got a Ph.D. in English. You want to sound just like you would if you were talking to someone face to face.
Sales Letter Basics
Outline these features in your sales letter so that the reader gets a good sense of what the product can do to save time, save money, or increase sales. If you don't adequately address the features of your products and services in a sales letter, you will
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