Copywriting:the Big Grammar Argument
Copywriters fall into two groups. Some believe that grammar and spelling don't matter. Others consider that high standards are essential for good copywriting.
Secrets of Successful Sales Copy
A good product, powerful copy and a well-written sales letter are all important for successful marketing. But they are all useless without this one factor.
Writing Convincing Customer-facing Marketing Collateral
A growing business constantly needs to create loads of marketing collateral such as brochures, whitepapers, case studies, leaflets, product documents, corporate info documents, etc. To make your collateral generate a positive impact on the audience, provi
10 Ways To Produce Compelling, Irresistible Copy In Your Sales Letter
Use these 10 tips to help you write a better sales letter that will get you more sales!
Glittering Words: What Diamonds Tell Us About the Power of Words and Marketing Success
How brilliant marketing and clever copywriting can turn worthless rocks into priceless commodities. This article details the true story of the "genius" of the diamond industry, and it can teach you a lot about achieving success in your own business.
Article Writing - Original Work vs Cloned Revamps of Other Authors' Copyrighted Materials
Recently there has been much debate over the moral and legal rights of people to take the copyrighted works of another author, alter it to mask its true ownership and then put their name on it as though it were an original piece belonging to them. Authors
Revealed: The Great and Mysterious 9-Step Process Behind Crafting a Killer Tagline
Ever wonder how it could take a writer so long to write two or three words ... or why they charged you hundreds of dollars for them? Get a sneak peek into the cranium of a tagline maestro and discover the method behind the madness.
Five "Never Forgets" For Sales Letter Success
Chances are, over the years you’ve had any number of family members, friends and business colleagues pass along advice to you with a lead-in that goes, "Never forget" Along those lines here are a few tips and pointers about writing an effective sales lett
Sales Letter Writing
Steps people should take to write a prize-winning sales letter
Why Copywriting Doesn't Work
Once upon a time I had an ad critiqued by one of the world's few copywriting geniuses. Not a "freelance" copywriter. But someone who has made millions writing ads only for his own products and services. Anyway, after reading my sales letter he said someth
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