This Deadly Copywriting "Blunder" Is Guaranteed To Kill Your Response 100% Of The Time
One of the biggest and most common mistakes in sales letters and ads -- even the ones written by some of the pros -- is not using a simple deadline.
This is such a big mistake that it can literally mean the difference between you making tens of thousands of dollars ...
Make Your Copywriting Projects Unbeatable...By Reading Old Comic Books?
Perhaps the best "power education" I've ever received on writing copy and using good old-fashioned psychology to sell with the written word was when I was just a kid.
You see, back then I used to collect a lot of comic books. And back then comic books had some of the ...
Secret Copywriting Tactic Used By Popular TV Show Makes People Eager To Buy From You
Want to write copy that people love to read and are eager to buy from?
The kind of copy that draws people in from the first word and has them practically salivating for whatever it is you're selling by the time they get to the end?
Then all you have to do ...
Simple Copywriting Tactic Eliminates "Writer's Block" Forever
A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.
Mistake #1: "It's All About Us"
Of course, a white paper primarily presents the company's perspective on an issue or technology. ...
Creative Copywriting: Techniques for High Tech Products
Most copywriters don't equate high tech with high creativity. After all, how can you get excited about writing a brochure for a hardware or software product when most of the text must be a dull recitation of features and specifications?
Yet many promotional materials for high-tech products can benefit from a ...
Multiply Your Copywriting Response Fast - With This Mail Order Millionaire's Little-Known Secret
Most people find this hard to believe, but there are times when going to a lawyer with your ad or sales letter will make you more money.
I know that sounds strange, but it's true.
For example, I recently interviewed a true advertising genius who has built a million dollar business selling ...
The Review Process for Sales Materials: Juggling Egos, Comments, and Schedules
For many copywriting projects, an enormous amount of time, effort, and political negotiation goes into the review process. You must continually juggle different comments from multiple reviewers against firm project schedules and budgets--not to mention the political sensitivities and personalities that often get in the way of objectivity.
Several strategies can ...
Web Copy Must Aim at Your Target Audience
Before you begin to write your web copy you have to know who your audience is, what their problems and pleasures are.
No point writing copy aimed at doctors when your target market is florists. Each audience has its own mindset with its own unique problems and your copy must be ...
Writing Great Web Content In English (When English Isn't Your First Language)
Do you have an English language website? Are you not quite fluent in English?
Then guess what: there's an elephant in the room. Actually, there's an elephant on every single page of your website.
The English language expression "an elephant in the room" refers to a situation when there's something obviously wrong ...
High-Tech Marketing: What Technology Buyers Really Want to Know
quot;Just tell me what to buy!" is the exasperated lament of technology customers who are overwhelmed by jargon-dense, information-poor marketing materials. Whether in a direct mail piece, brochure, Web content, or email, your copy will have a greater impact if it answers the buyer's real questions.
For a Product Purchase
Answer the ...
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