Web Copy Must Aim at Your Target Audience
A big mistake many web owners and copywriters make is to write web copy that's too generic. That is, their copy doesn't single out a specific target audience, so reaches no one. Instead, through extensive research, copywriters should discover exactly who
Writing Great Web Content In English (When English Isn't Your First Language)
English is where the money is, which is why so much copy and web content is written in English - even when English is not the writer's native language. Here's how to change the perception of your English from "awkward" to "charming."
High-Tech Marketing: What Technology Buyers Really Want to Know
"Just tell me what to buy!" is the exasperated lament of technology customers who are overwhelmed by jargon-dense, information-poor marketing materials. Whether in a direct mail piece, brochure, Web content, or email, your copy will have a greater impact
Case Studies Deliver High-Value Stories of Customer Success
Customer case studies are powerful promotional tools for a high-tech product or service. You can produce high-value case studies by following essential strategies for recruiting candidates and handling the approval process
Freelance Writers Create Success with High Tech Clients
Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.
Keep Your Copywriting Profits High And Your Workload Low
It's no mystery that one day - no matter how brilliant and potent they are, and no matter how much money they pull in now - your control ad will fail. And while there isn't much you can do about this cycle, there are some things you can do to maybe take t
World Class Copywriter Reveals How To Write Killer Headlines Without Struggle
Back in 2004 I was able to get an interview with world class copywriter Brian Keith Voiles and pick his brain about some of the things he does to write his record-shattering ads and sales letters. Without a doubt, the most practical secret he shared with
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