How to Choose a Reputable Search Engine Optimization Content Writer
Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don’t want to just select any SEO content writer, because you need to make sure that the job is done ...
Website Copywriter Tips: Homepage Copy – The Transition Zone
Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not ...
Build Trust through Copywriting - Part One
Without product information, no transaction, online or offline can take place. Therefore, product information is a fundamental, mission critical component for supporting and building trust in your business. The quality of your product information directly affects purchasing behaviour. Inadequate, inconsistent, confusing, incorrect or misleading information will reduce user confidence and ...
One Product, Three Customers, Three Different Ways To Write
My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was ...
Copywriter's Block
Get Rid of Your Writer’s Block!
Writer’s block is horrible, especially when there’s a deadline looming. It really is a nightmare for someone who is supposed to write large chunks of text on a daily basis. I don’t often get it, but when I do I use several techniques to help ...
Why Hire A Copywriter?
Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it's only writing, and everybody knows how to do that, don't ...
10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales
You did what the copywriting masters said to do; you wrote some fantastic, emotionally-targeted copy for every single page of your website. Your best friend blogged about it and your mom cried when she read it. So what's the problem?
The Problem: Your copy is perfectly strategized to hit your target ...
11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES
Your web site sales barely dribble in, and you have reason to believe that sub-par copy is the culprit. In fact, you know it's the copy because your stats reveal the click-and-flee phenomenon. Click and flee is a rather sad state of affairs. Traffic funnels in with a fury... and ...
Choosing The Right Writer!
Ever made a decision that you really wish you hadn't? We all have, so, you're in good company, but when it comes to copywriters, what company do you want to keep?
There are a lot of writers out there. The strange thing is that there are an awful lot of inexperienced ...
Powerful Words That Sell In Marketing Copy
It is always important that you use the right terms when marketing your product to potential buyers. The right key words may mean increased enquiries for your product and possibly more sales.
Failure to use these key words may leave potential customers undecided or going to the competition to satisfy their ...
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