What is a Ghostwriter?
A ghostwriter is a writer who writes on an assigned topic under someone else's name, with their consent. They often write books completely from scratch but sometimes their work involves rewriting or polishing an existing work.
How to Choose a Professional Copywriter
Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not something you buy every week, or even every month.
How to Choose a Reputable Search Engine Optimization Content Writer
For one thing, you will want to be certain that you are happy with the SEO writing technique that the prospective writer uses, or that s/he is willing to implement your technique, if you have one of your own.
Website Copywriter Tips: Homepage Copy – The Transition Zone
Think about the last time you visited a brick and mortar store… Maybe it’s raining or snowing outside. Maybe you just left the dry cleaner before arriving at the electronics store. As you first enter the store you constantly make adjustments to changes in
Build Trust through Copywriting - Part One
This type of shopper knows what they want to buy and simply needs to find it, quickly, and check out. Contrast this to a “browser” or an “impulse shopper” who greatly depends on the information to influence a purchase decision.
One Product, Three Customers, Three Different Ways To Write
When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?" I'll show you exactly
Copywriter's Block
In the past, I used to try everything to get rid of the dreaded block; hanging upside down, kissing a frog (with tongues) at midnight, slapping myself with a wet fish, gargling water, gargling vodka…but none of it worked (- though I did get myself an inte
Why Hire A Copywriter?
There are a huge number of excuses that you can invent to avoid having to hire a freelance copywriter - you can do it yourself; nobody else will be able to understand your business; you already have a working marketing campaign - they're all familiar excu
10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales
The Problem: Your copy is perfectly strategized to hit your target market hard... and yet your web stats tell a different story. Ezine signups are few and far between. Your monthly promotions get a casual glance, but no one ever seems to take the bait. Yo
11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES
The missing copy ingredient is the Human Touch. Hit it right, and your copy bristles with life and fuels your customers with the purpose to purchase. Miss the boat, and you're just another webmaster, dragging his readers into the Groan Zone.
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