Flash May Win Best Dressed, But Content is King
In this high gloss society, many ministries have bought into the idea that a picture, or better stated-“flash animation”, is worth a thousand words. If you want your online message to impact the world in a lasting way, you’ll need more than a few lightening bolts and swords zigzagging across ...
What SEO Copywriting Is and Isn't
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. ...
Copywriting Strategy: How to Turn Sales Copy into Corporate-Speak
As a web copywriting specialist, you will have many occasions to take your client's "salesy" copy and transform it into corporate-speak. Sales copy generally gives the feeling that whoever is behind the words is trying to mentally connect and have a conversation with you. It will also have that sense ...
Ways to Effective Online Copywriting
Persuade. Make sure the words you use strong adjectives and verbs that could almost directly command readers to move and make the purchase abruptly.
Online copywriting is surely the 'in-thing' nowadays. That is because with the rapid popularity of the Internet as a medium, people are almost always getting online for ...
The Ten Second Hero--How Powerful Are Minor Characters?
Writing is very rewarding. It is also surprising. Many people asked about how I came up with the characters in the book. You have asked questions like ..."where did they come from?" and "Are they reflection of real life people?" My answer is that very few characters in Under the ...
The Direct Link Between Marketing and Copywriting
The popularity of the Internet has really taken its toll. Nowadays, existing businesses all over the world are also rushing to make their online presence ramped up.
Surely, people are beginning to prefer making online purchases than buying stuff the traditional way. That is because people find Internet transactions much more ...
Is Your Copywriter Overcharging You?
Copywriters can come up with some strange payment terms. Some of them are just flat ripping off their customers.
I know this because I have recently been interviewing copywriters to handle some of my overflow. It's typical in the freelance industry. A freelancer gets so busy that he can't handle all ...
Secret to Writing Killer Copy
The point of contact is any place where your potential client has the opportunity to see your marketing message. Would you like to know why your not getting any sales?
Well, chances are you are confusing your client at the point of contact.
Let me state clearly that NOT ONE person or ...
Want A Million Dollar Skill That Will Pay You Forever?
If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you?
Well the skill is copywriting and it's the most important thing any internet marketer could ever learn. The art of copywriting is really just selling with ...
The Power Of Stories
Return for a moment to your childhood. Good or bad, you more than likely have numerous stories associated with it. Maybe you recall your mother or father reading a particular favorite, or perhaps you find yourself laughing when thinking of an unconventional friend who just possibly led you into trouble. ...
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