How Not to Become a Copywriter
Here, to help some new ones and to remind some old ones, are tips and tricks that no copywriter worth his ink should do:
Put enough mystery to baffle your readers. It may seem like a good thing to do, to inject suspense into your writing, but some of the best ...
Three Secrets To Writing Killer Web Copy
Copywriting is the essential “X-Factor” for succeeding online.
All the marketing, HTML and other knowledge can’t save your Internet business if the copy is lame. And, unfortunately, most website copy leaves a lot to be desired. Why? I’m glad you asked. My contention is, people in general, have the wrong conception ...
Newsletters: 4 Mistakes People Make
68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP.
Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. Keeping them up to date with information about your products or services, and anything ...
Write A Great Sales Letter In 5 Simple Steps
The Problem
The first step in writing a great sales letter is to identify the problem. Your market has some problem that your product was designed to solve. You have to rattle their cage from the very beginning in order to grab their attention. And your number one place to do ...
The In-Depth Ghostwriting Contract
I'm disappointed. In a world full of lawyers, I read articles and books that -- time and time again -- promote extraordinarily simple ghostwriting contracts. Often, this comes from ghostwriters who admit they'd rather not deal with contracts and would prefer just shaking hands. Well so would I. And my ...
Hiring A Freelance Online Copywriter? Here Are 3 Things To Look For
If you have an online business or are thinking of starting one, one of the most critical pieces of your puzzle is your copy. Before long, you'll likely consider hiring a freelance online copywriter.
Whether it's from a lack of skill at writing effectively, or they simply don't have the time ...
Don't Let Them See Such A Small Button on the Vertical Scrollbar
Paying attention to this ‘small’ detail could mean more people will likely read your pages.
If you want your web pages to sell and earn you money, you’d want anybody to read your page to the end or to where the Order Today link is.
Obviously you need an attention grabbing headline ...
Copywriting:the Big Grammar Argument
If there’s one subject that seems to divide copywriters more than any other, it is the argument about whether good grammar is important or not.
Some copywriters are obviously careful to check their work for grammar and spelling mistakes. Others clearly don’t bother. It always amazes me when I read something ...
Secrets of Successful Sales Copy
What is the most essential ingredient for the success of a sales campaign?
A superb product? Powerful and persuasive copy? Getting the length and structure of the sales letter right?
Wrong. All these things are important. But none of them is any use without the one CRUCIAL factor. And that is - ...
Writing Convincing Customer-facing Marketing Collateral
Write for the reader
Keep your readers in mind. They might not be aware of your product/service, so you need to educate them and give clear and high-impact information that is laid out well and is easy to read. If you write pages and pages of text, your readers will soon ...
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