Is Your Copywriter Overcharging You?
Copywriters can come up with some strange payment terms. Some of them are just flat ripping off their customers.
Left-Brained Geeks, and Why They Need Copywriters
The email contained no such request, but instead revealed a screen shot of the homepage of my Web site. Let me repeat that. A complete stranger sent me a screen shot of my own Web site.
Cursed Copy? The Quickest Way to Let Sales Slip Away and How to Make Sure it Never Happens to You
1. Call upon the forces of that old dynamic duo, Copywriting and Web Marketing
2. Kick up the audience collection and involvement process
3. Eradicate ALL traces of "modest, humble, mediocre, ho-hum and so-so" from your web materials and replace with
The Fear of Emotionally Charged Copywriting
Exceptional copywriters know that good, solid copy shakes up the reader with an emotionally-charged message. If you're a writer, you may find as I do that folks feel the magnetic pull of your website copy and articles.
Copywriters: Born or Made?
A lot of folks sensationalize the writer profession, and I have no idea why. People who think that a copywriting career is all glamour and prestige often forget to check their egos at the revolving door of their corporate office building.
One from the Copywriter's Bag Of Tricks: Back Your Claims With Numerical Data
Numerical evidence works as a highly effective copywriting tool. Not to mention, figures and statistics "stretch" the effect you're trying to achieve. How? Simply by stating a number (implied as a fact), and then leaving out the second half of the story,
Copywriter, Or Mystery Writer? The Secret to Writing Powerfully Persuasive Headlines
There is something about a good old-fashioned persuasive headline that keeps you hunting for something you're never going to find in this lifetime. They call this the Human Condition. It makes you listen to the "experts" with rapt attention, thinking ther
Secret to Writing Killer Copy
This is also the rule for CREATING products and services... create products and services that ELIMINATE or, at least, help to eliminate confusion or dissatisfaction for your prospects and customers. If you can take a complicated subject and 'simplify' it
Want A Million Dollar Skill That Will Pay You Forever?
Well the skill is copywriting and it's the most important thing any internet marketer could ever learn. The art of copywriting is really just selling with written words. It's the simple art of persuasion.
How To Write Killer Sales Letters That Will Help Flood Your Inbox With Cash
A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet marketer’s arsenal. A sales letter enables you to present your sales pitch simultaneously, to millions of customers worldwide, without ever having to leav
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