Take the Copywriting Quiz
A new client who works in a high level industry (say, pharmaceutical) drops a major rush job in your lap. He wants you to rewrite his web copy and give it more depth and professionalism. (Right now, the copy sounds like a seventh grader wrote it).
Phenomenal Copywriter: How to Command Top Fees in a Highly Competitive Industry
your copywriting and marketing clients deserve the absolute best care. If you make it difficult for them to get the job out quickly, efficiently, and done right, they're not coming back - and you're not getting a second shot at more business. So, if you'
The Power Of Stories
Stories impact our lives daily. And not just our own stories. Think about the news. How often have you been deeply touched or disturbed by a report about someone in another part of the country or the world? Before tuning in to Channel 6, you’d never hear
How Not to Become a Copywriter
Copywriting is a strange mix of art and science. Do more than what is required and you end up with a piece of junk. Do less and you have a good-enough vehicle that won't start. It can be terribly frustrating and there's a lot of tiptoeing you need to do,
Three Secrets To Writing Killer Web Copy
Secret #1: Discovering The Big Idea
Secret #2: Structuring The “Pitch”
Secret #3: Conveying The Sales Message
Newsletters: 4 Mistakes People Make
Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. Keeping them up to date with information about your products or services, and anything happening in your company, makes them feel they are impor
Write A Great Sales Letter In 5 Simple Steps
At some point in the flow of the sales letter you need to tell them what's possible. Sometimes this comes right behind your discussion of their pain. Sometimes it's interwoven with the pain. The point is, the job of your sales letter here is to generate s
The In-Depth Ghostwriting Contract
In a world full of lawyers, and where anything can otherwise go wrong, a simple ghostwriting contract just won't cut it. For real protection of both ghostwriter and client, a thorough contract is a must.
Hiring A Freelance Online Copywriter? Here Are 3 Things To Look For
Copywriters are sales people first and writers second. If you want to sell stuff, build your brand, acquire new leads, new customers, improve your bottom-line, etc., you need a writer who can sell.
Don't Let Them See Such A Small Button on the Vertical Scrollbar
A small button on the vertical scroll bar is a dead giveaway that your page is too long. People are too busy to read lots of sales rhetoric. There are things you can do to avoid making your web pages exceedingly long - and ways to add extra information wi
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