If you have an online business or are thinking of starting one, one of the most critical pieces of your puzzle is your copy. Before long, you'll likely consider hiring a freelance online copywriter.

Whether it's from a lack of skill at writing effectively, or they simply don't have the time or desire to do it themselves, hiring a freelance online copywriter is, for many, is one of the best investments they ever make in their business.

With that said, let's look at six things you should consider when hiring a good copywriter.

#1. Can they sell?

Copywriters are sales people first and writers second. If you want to sell stuff, build your brand, acquire new leads, new customers, improve your bottom-line, etc., you need a writer who can sell. Copywriting is all about persuasion. Persuading your prospects, your customers to do something you want them to do. And on a related note...

#2. Can they market?

A copywriter worth his salt (and the fees your paying) should bring more to the table than just smooth-talking pitches. A freelance online copywriter should make it their mission to make you as profitable as possible.

That means helping put together entire marketing strategies, using various types of writing, designed to walk your prospects though each step in your system. Does that make sense? Real professional copywriters are not order-takers. They're creative partners who can help you make a lot of money.

#3. Are they affordable?

Ok, first of all, you need to look at hiring a freelance online copywriter as an investment not a cost. The goal is to turn the work they do for you into a profit stream (assuming you have a good product and a market who wants it).

There are copywriters all over the board in terms of fees. Generally you get what you pay for, so don't go too cheap. You'd be better off doing it yourself.

But don't be afraid to look at a few up-and-coming young copywriters trying to make a name for themselves. Generally, they will gladly take your project for a modest premium and turn out quality work.

There you have it. Hiring a freelance online copywriter can be an investment that pay dividends for years to come. Knowing what to look for is crucial. Keep an open mind, see who you jive with and jump in. You just might smack the old forehead and think why it took you so long.