As a result of the recent introduction of powerful 60" giclee printers from Canon and Hewlett-Packard, Epson has now released a 64" model, the Epson professional 11880 inkjet inkjet giclee printer. The inkjet printer marketplace has become so competitive that these Original Equipment Manaufacturers are innovating new printer technology just about every two or so years. The Epson 11880 is the 1st time ever Epson has just released a printer wider than theirtremendously successful 44" size, noticed on the giclee printer, Epson Stylus Pro 9600, Epson 10000, and giclee printer. This is an big benefit to assembly-oriented facilities who prefer the superiority and evidence of the Epson logo, but desperately need the extra width. Given that Canon and HP printers are only 60" wide, the Epson 11880 provides an additional four inches in width which could provide evidence of a concluding factor in costumer evaluation. The logic is that if one can decide between two relatively alike printers at the same price tag why not invest this huge sum of money into a printer that offers larger capability

As most specialists know, the truth is that none of these wide format printers from Canon, HP, and Epson are comparable. Granted, the purpose of them and the market they supply is similar, but the industrial composition and capacity of the inkjet printer vary significantly. The Epson 11880 was exclusively developed the explanation to these technologigical voids when compared topast printer model releases. First, it produces both matte ink and photo black ink simultaneously, without needing to change out Epson 11880 ink magazine. Epson has been commonly disapproved for not solving this sooner. This will conserve the professional 11880 printmaker thousands of dollars in ink substitution and wasted time. Next, the printing capacity is drastically superior. The Epson Stylus Pro 11880 is expected toboost the speedof the Epson Stylus Pro 9600, therefore making it an inspirational power within production environments. Given the high speed of the Canon and HP printers, the Epson 11880 will will invite the elevated level printing audiencewho, until now, were comparatively forced to invest in non-Epson technology. The high volume market uses a ton of ink and purchases a major amount of equipment each year. The beginning of the Epson Stylus Pro 11880 should therefore open up a substantial growth opportunity for Epson. Epson counting on features like these (but not limited to these) to propel the Epson 11880 exceed the recent wide format printer releases from HP and Canon. The existing market share and broad adoration for the Epson product due to its deliberate first-mover wide format printing, most look forward to the professional 11880 inkjet to control the 60" printer segment.

One issue amongst giclee printmakers is of the potential reaction to Epson for the quick and continual release of new technology over such a short period of time. Epson's market mainly makes up of entrepreneurs who cannot keep up with the price of printers bi-annually, and they simply cant continue. The outcome to draw near is a market inundated with obsolete Epson printers such as the giclee printer, and the Epson 10000, printers, and tonsof entrepreneurs speculate how they are going to keep up with and differentiate themselves. Although this might produce some poor publicity for Epson, in such a aggressive market does Epson really have a choice?

Breathing Color has analyzed the Epson 11880