Author: Iulia Pandaru Added: December 15, 2006
Things are moving fast and I bet you have seen exhibitions in your life, while promoting your products and services or as visitor.
It is part of a company's marketing to reevaluate the situation every year and decide whether to do it or not, since the cost effectiveness of an exhibition is usually not that projected. However, what pushes them to do it again and again is the main feature of such an event: the issue of "to see and to be seen".
It is a well-known fact that exhibits are powerful marketing agents by means of which companies seek to bridge the gap between buyer and seller.
One of the most important issues is the benefits we as promoters can attain from participating in and spending huge budgets for a one day fair.
Well, the answers vary and include different points of view.
From the presenters' point of view, it seems to be a great opportunity to spot new clients from all corners of the world.
One of the main benefits in attending an exhibition is that it is perfect for optimizing your business network.
"...I came to present special promotions for winter vacations and ski, and found an eye-catching option to collaborate with a ski products supplier. We created an interesting offer for the visitors and gained many new clients" shared Cristian Ionescu, marketing manager of a tourist agency from Brasov.
Another benefit is, as already pointed out by the PR, the fact that taking part in a professional event of this kind helps you become public or reinforces your position as public person.
"It was the best way to show we exist and create a fast and professional buzz" said Ioana Marinescu, PR of coffee machines products attended in the "hotels services" exhibits.
"We hired a few beautiful models that offered special coffee to the guests and presented a lottery for an expensive coffee machine for businesses only. From there it was pretty easy to collect leads and close deals…"
Another asset at hand is to be permanently informed about technological releases and the offers of your competition, including those of new companies.
"What you see as visitor is very different from the point of view that you have as presenter in the same exhibition. For years I have had the impression that I am not unique but mostly similar to my competition. But in the last expo I have found out that I have great offers and also a great team built with serious people!
A short tour proved me I am no less than any of my competitors and I can easily sell more than I ever expected" commented Daniel Negrescu, manger of a tourist agency.
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