Chris DeWolfe: Artists may sell their CDs on our site. The primary use so far has been for bands to mobilize new fans who they ordinarily wouldn't have met. A band from Iowa can quickly develop a following in New York or Los Angeles. Additionally, bands use the site to book tours and fill venues. The MySpace social network is international. Because MySpace is an online network, it makes geographical boundaries less relevant.

G-Man: Can you compare the MySpace entity with other networking sites?

Chris DeWolfe: Most sites are narrowly focused on business networking, classifieds, or dating. MySpace is a portal that uses a social networking infrastructure. MySpace includes, games, blogs, music, classifieds, forums, mail, instant messaging, and user rankings. Our model has lead to an incredibly sticky site where the average user spends over an hour per session on the site. We have also served more page views than our largest competitor in each of the last three months.

MySpace is just extending functionality around existing mass behavior. Most if not all of those other sites didn't or don't have that luxury -- they were counting on behavior to develop around functionality. To put it another way, we're not building it, hoping people will come. People are already on the site sharing information about bands; bands are already recruiting fans and local help; users are already clamoring to download music; they're already ranking and rating music; they're already showing up at our parties to hear music they learned about on MySpace. MySpace music works because two million people are already doing what we're now making it easier for them to do.

G-Man: What marketing arenas are involved (or planned to be involved) with MySpace?

Chris DeWolfe: Two of our bigger marketing partners are the Warped Tour and Rock The Vote. The Warped Tour, in particular, is a great fit for us. We are sponsoring the Uproar Stage and bands from MySpace will be playing at Warped Tour venues. This partnership offers great exposure for MySpace Music and participating MySpace Music bands.

Rock the Vote is also a great partner as it fits in with our mission of allowing our users to mobilize around shared interests. MySpace users can register to vote directly from our home page. We will also be participating in several of their music shows.

MySpace Phenomenon On-the-Grow: Strategic partnerships are developing almost as fast as bands are meeting fans on the site. The Los Angeles Music Network (www.lamn.com) will bring its membership base and marketing strength into a partnership arrangement with MySpace.

Linking listeners, reaching behind borders, and uniting musicians with fans and industry professionals, the MySpace nation is a phenomenon. Since a passport is free, everyone in music marketing had better pay a visit. It's at http://www.myspace.com. See you there.

Scott G is president of G-Man Music & Radical Radio. His music is on commercials for Verizon Wireless, Goodrich, Monaco Motor Coaches, BAE Systems and more. A creative director of the National Association of Record Industry Professionals (NARIP) and a member of The Recording Academy (NARAS), he writes about music for MusicDish.com and the Immedia Wire Service. The G-Man's albums are released by Delvian Records and are on Apple's iTunes. He can be reached via http://www.gmanmusic.com and http://www.myspace.com/thegman.