Credibility Requirements

Below are the requirements that we use to give you a web credibility score on Excellent Guide. These values are updated once a year or upon request by users or have been serviced for a credibility rating. Below are how each website credibility is rated. the points are added based on the requirements. The Scores below are determined on the merit of if your site has the requirement of not. If a website has the full requirement, then it gets a 10 for the credibility requirement, if not, then it gets a 1.

1. About Us/Company Info Page: Totaling 10 points

Details: Each website must have a individual "about us" or "company information page" that tells the websites objectives. The homepage is not considered the "about us" or "company info". The homepage is usually a sales pitch or partial introduction of your company. Having an "about us" page will allow the website will help further explain the real people and purpose of the company.

2. Mission Statement: Totaling 10 points

Details: This credibility requirement is something new that we think every website should have. Each website should have a clear mission statement. It can be on a separate page or on the company information page. The mission statement should be clearly stated about what your company hopes to achieve or accomplish.

3. Displaying Physical Address: Totaling 10 points

Details: Each website should have a physical address to the website in order to receive 10 points. Although all companies don't have one or choose not to share it; it shows credibility when a website displays it.

4. Page Consistency: Totaling 10 points

Details: Each website should show page and content consistency in order to receive 10 points. This is very important. Excellent Guide looks for consistent webpage layouts, fonts, and colors.

5. Privacy Policy/Terms and Condition: Totaling 10 points

Details: Each website that obtains visitors information in any way or provides a ecommerce transaction should show a clear privacy policy and/or terms and condition page to receive 10 points. This is very important.

6. Professional Web Design: Totaling 10 points

Details: Each website should display a quality design in order to receive 10 points. Annoying pop ups, low quality templates, large and bulky images will not be judged as professional. Also Excellent Guide looks for usability in multiple browsers.

7. Ease of Navigation: Totaling 10 points

Details: Each website should have a clear navigation to allow users to easily navigate the website. This will result in 10 points.

8. Phone Number: Totaling 10 points

Details: By having a contact number on a website; this can increase its credibility. Each website will receive 10 points for having a phone number that directs visitors to your business office.

9. Professional Affiliation: Totaling 10 points

Details: Each website should be a member of a third party organization  in order to receive 10 points. A third party affiliation can be the better business bureau or any establish association that monitors your credibility. Organization must be approved by Excellent Guide.

10. Testimonials/Third-party Evidence: Totaling 10 points

Details: Each website that sells a product should display testimonials to back up their product reliability and if a website does not sell products or a service, the website should include citations or third party evidence to prove statements that the sites claims. These options will result in 10 points.